Over the course of 2014 and 2015, Digitas transformed Goodyear from a tire manufacturer into a D2C eCommerce powerhouse. It required an incredible amount of planning and discipline to stay on-course (and to keep the client on-track), over multiple years.
The results speak for themselves:
93% increase in site traffic (2015 to 2016)
25% increase in users completing a specific task (typically shopping)
Nearly 2x the traffic of the nearest competitor
SEO keyword rank up 606%
Influenced 5.7M tire sales; Improved .com ROI by $2M
