A video produced as part of our prototype-pitch to adidas. It shows off our tech and our prototype and demonstrates how the mTS Elite system would provide depth for trainers and coaches, as well as providing all-new opportunities for outbound messaging around the adidas brand.
- On-player and in-garment sensors providing physiological monitoring
- HD camera system tracking the players and the ball
- In-game tactical analyses helping coaches make smart strategy decisions
The home/start screen.
Start Screen for Coach or Trainer.
Session Start Screen for Coach or Trainer.
Trainers and coaches can set up drills, a suite of which constitute one “session.”
Drills can be edited on a more detailed screen.
The system provides detailed information about every player, and allows individual- and team-tracking during training sessions.
Field calibration screen, used during initial setup/installation.
Assign cells (worn in jerseys) to each player before beginning a session to associate the right data with the right human.
Trainers and coaches track the biometric performance of each individual athlete during practice or live games.
After the action, individual players, or teams, can be analyzed in a number of different ways. Here we see a graph plotted over time, one of the many charts and analytics available to coaches and front office.
"Live" playback of D. Stewart’s practice performance data.
Another view of the players during a practice, with an alert showing a player who has exceeded a biometric parameter, set earlier by his trainer or coach.
Team tracking setup.
A Twitpic from AC Milan News when it was first rolled out for non-game situations (training camp, practice, etc.).
DEPS was our framework for providing data to fans in a digest-able way. Think “Quarterback Rating” or “BCS Score”, except this is backed by logic and science.
Building off of DEPS, we showed a number of extensions. Here we see a very quick-and-easy extension that could be applied to adidas stores almost simultaneously with the launch of miCoach Elite in live game situations.
Also coinciding with the launch would be stadium-side demonstrations of the technology. Interactive bus-load play stations will allow people to suit up and see how their DEPS compares to their favorite players.
There is an obvious place for this technology in youth sports, which also happens to be a great way to build brand equity. Here we see a mock campaign, “Safety in Numbers.”
As DEPS gains penetration, we told adidas that “enhancing the drama and narrative of sports” is the #1 way in which DEPS can impact and reach sports fans. Here we see an example of broadcast graphics applied to the NBA; what does it do to the spectator’s sense of the game if the fans can see whose bench has more legs in the 4th quarter?
An example of how DEPS makes an impact as a display advertising vector during larger broadcasts.
In-Stadium networks are becoming more powerful, and we anticipate opportunities like this to become commonplace once everything/everyone is wired at the game.
Even just the addition of data into a broadcast creates a conversation. Fans and pundits love to debate statistics, and this gives everyone a new handhold on that drama.
miCoach Elite has a place in your TV widgets, as well. Turn it on or off on any game to see streaming data, going even deeper into the numbers.
Fantasy sports offers an enormous “premium” play–you want to win your league? Buy a subscription and get all the intel you’ll ever need to make the right moves for your fantasy team.
And why not have FIFA and Madden tie their attributes to Elite data? Own those attributes and you’ll get a billion eyeballs on them daily. Go one step further: sync your Madden game to the miCoach Elite servers and see your favorite players reflect their real-life performances more accurately from week to week in Franchise mode.
