This is one of the watershed moments for the Dunkin’ Donuts brand, and for Studiocom as an agency. My team took the opportunity presented by one simple marketing brief for a relatively obscure DD beverage line and:
A) invented a mechanism for Facebook marketing that involved no application for a user to “allow”;
B) began a trend that led Dunkin’ to acquire over 2.5 million fans in under twelve months;
C) forced Facebook to change their policies so that no one could repeat our stunt.
B) began a trend that led Dunkin’ to acquire over 2.5 million fans in under twelve months;
C) forced Facebook to change their policies so that no one could repeat our stunt.
Not bad for only $50k of client investment.
CD: Max Fresen; Art Director: Raquel Jacome; Copywriter: Kelly Burk
