First Annual (2009)
The first Create Dunkin’s Next Donut (CDND) was a mega-success, exceeding all of our wildest expectations. We had hundreds of thousands of participants and millions of entries and what was intended to be a one-off promotion to promote donut sales became ground zero for Dunkin’s 60th Anniversary celebration the following year.
Second Annual (2010)
Now a staple of the Dunkin’ Donuts marketing calendar, 2010′s edition of the CDND Contest seeing even better results than the year before. Thanks to increased awareness generated by 2009′s championship-round social campaigning by contestants, CDND 2010 saw Facebook publications and Tweets right out of the gate, with the buzz only growing larger as the finalists were announced.
I worked primarily on the homepage and tool interface for Donut creation, as well as the social strategy and outreach. Below is a screen capture showing the build process in which you can see the tools and ingredients available to you as a guest baker.
CD: John Gonnella, ACD: Max Fresen, Copywriter: Jane Goldman, Art Director: Max Fresen/Jane Goldman, Designers: Juan Pablo Alvarado, Raniero Cobos
CD: Max Fresen, ACD/Copywriter: Jane Goldman, Art Direction: Max Fresen/Jane Goldman, Designers: Juan Pablo Alvarado, Raniero Coboshttp://www.dunkindonuts.com/donut/
