Case study video created for agency roadshows.
JBL wanted a breakthrough digital campaign to drive awareness and sales of its Tim McGraw Artist Series headphones. Our “Show Your Country” campaign engaged fans by giving them an opportunity to share their passion for their country. To promote the campaign, our energetic activation plan harnessed paid search, Facebook media, fan engagement on JBL’s and Tim McGraw’s social media pages, and country music blogger outreach.
Tumblr was a big part of our activation strategy, leveraging the then-new platform to reach a younger audience than traditional social channels.
Collage of activations surrounding the Tim McGraw Signature Series headphones launch.
Credits
ECD: Max Fresen; CD: Ricardo Salema; Art Director: Michael Sui; Experience Director: Michelle Williams; Copywriter: Corey Tyler
