When I first started at Studiocom, there was much ado about Dunkin's old-ass website. It was essentially a Geocities site with lots of dithered GIFs and huge background images. As the holidays approached and our clients' digital ambitions began to outstrip the old site's functionality, I was asked to come up with a solution. I turned to Flash, as I did for most things back then, and banged out a very cool, interactive, animated "Holiday Homepage" which we pitched almost like a rich media takeover of their own site—they loved it so much, they refused to go back to the regular site ever again.
Above, the holiday-themed Rachael Ray homepage that started it all, as well as the Dunkaccino feature that replaced it (after December 25), and the four-hero Main Stage layout that developed quickly thereafter (that one went live on Jan 8).
This was the homepage layout for Oven-Toasted sandwiches, the campaign that introduced the Next Generation Sandwich Station to DD stores across the country. Note the awesome dragon lighting the sandwich on fire.
An updated homepage, this time for summer—this design introduced DD Smart (Better For You), and featured Rachael Ray videos (which we also scripted and shot).
Flash forward a year, and we start to see some of the limitations of this homepage vis a vis the client's interest in continuing to pay to maintain something that was never designed to be maintained on a per-window basis.
