Assembly | 2014

Assembly | 2014

Assembly (ASM, for short) is a modern media agency, with technology at its core. It was born from a convergence of media agencies owned by MDC Partners (i.e. Donor, MDC Media Partners, CP+B, The Media Kitchen, et al.), bringing the full power of their network to bear against rivals such as Starcom and Carat.

Working with their executive directors, I helped to craft their brand identity, including their logo (the ORAND: /+), wordmark, and design rules, as well as their initial launch website (an exceedingly simple parallax affair, for the time being).