Food for Sleep | 2013

Food for Sleep | 2013

Food for Sleep™ is a 2 ½ ounce drink designed to help you sleep at night. It was born from the belief that natural ingredients can effectively and safely treat real problems.

I’ve been fortunate enough to be involved in the strategy and design of the positioning, identity, and branding, as well as the packaging and website design, for this Cambridge based start-up. The product will be available in August 2014 on Amazon.com and via the Food for Sleep website, with a roll-out into store shelves later this year.