JBL Show Your Country | 2012

JBL Show Your Country | 2012

JBL wanted a breakthrough digital campaign to drive awareness and sales of its Tim McGraw Artist Series headphones. Our “Show Your Country” campaign engaged fans by giving them an opportunity to share their passion for their country. To promote the campaign, our energetic activation plan harnessed paid search, Facebook media, fan engagement on JBL’s and Tim McGraw’s social media pages, and country music blogger outreach.