Samsung Olympic Genome Project

Samsung Olympic Genome Project

Samsung wanted to create a breakthrough experience to transform and redefine how people connected with the overall Olympic Experience. Together with Samsung, we created a Facebook application that would enable discovery, surprise, and connectivity by igniting the social graph like never before. This Facebook app was an engaging destination that inspired fan momentum well before the Olympic Torch was even lit – and carried it further once extinguished. Along with other projects, the Olympic Genome Project was one of the case studies used to earn the agency (Roundarch Isobar) the coveted Facebook Preferred Developer status.

The Samsung Olympic Genome Project also won a Gold in the Social Media category, and a Silver in the Creating A Movement category, in the 52nd Annual Hatch Awards.

  • Credits: ECD: Max Fresen; CD: Andrew Morse; ACDs: Amanda Schuler, Guido Baratta; Art Directors: Dave Riley; Experience Director: April DiMartino; Copywriter: Amy Hunt