Coca-Cola Bubbler | 2011

Coca-Cola Bubbler | 2011

The Coca-Cola Company is one of the most successful companies in the world and also one of the most advanced when it comes to marketing intelligence. They understand the relationship between the sales and consumer sentiment at an intimate level, but lacked a practical way to close the loop. With vast amounts of global data from different sources, it was a challenge for the executives to get a feel for what was happening across their brands in real time. They needed a global understanding that was quick, easy and timely.

So we created the “Bubbler,” a multi-touch, HTML5 based data visualizer that embraces simplicity to increase understanding. More specifically it’s an internal social media dashboard for the senior management that is specially designed to provide radical transparency into how consumers feel about The Coca-Cola Company family of brands at any given time during any given day. To do this, the “Bubbler” pulls data from various web services across the world at regular intervals, compiles it and visualizes it. The bubbler tracks key metrics such as: search terms, blog comments, video tags, tweets, pictures, etc. The data is automatically visualized in an effervescent sea of bubbles that provides a natural UX, robust charting and graphing.

The Coca-Cola Social Media Bubbler won a Silver in the Social Media category, and Merit awards in the Experimental and Innovation categories, in the 52nd Annual Hatch Awards.

  • Credits: ECDs: Max Fresen, Eugene Buono & J.P. Guiseppi; CDs: Eugene Buono & J.P. Guiseppi; Strategy: Michael Nicholas; Art Director: Patrice Speed; Developer: Mark Neuwirth