JBL.com | 2011

JBL.com | 2011

Speakers don’t simply raise the volume—they provide the tone and texture for a fuller, more evocative experience. In our site redesign for Harman Kardon’s JBL brand, we interwove artist content and product stories with strong visuals that boldly embrace JBL’s rich music history. This dramatic shift from the old look to the new helps amplify the real voice of JBL.com.

The original design for the site, taken from a prototype we built to demonstrate our “elevator” nav system.

If users select a ‘Scene’ (which would color their experience at the website, from music to imagery), and have connected to the site with their OpenGraph, JBL can expose the social activity of others who had selected the same scene.