MotoACTV | 2011

MotoACTV | 2011

Isobar helped Motorola design its innovative MOTOACTIV fitness-tracking device, as well as their equally innovative portal to help users plan and analyze their workouts.

My creative team (including art, copy, UX, and iDevs) created an intuitive interface that connects with both a robust back-end and the user’s device for a seamless experience. Powerful tools analyze performance data and create easy-to-understand charts and programs that identify users’ strengths—including which songs get them moving at their fastest pace.

The system we built:

Plans workouts using pacing, intervals and heart rate zones
Follows over 40 fitness activities
Visualizes routes with GPS tracking
Challenges friends, family and MOTOACTV community to fitness competitions
Shares results with Facebook friends and Twitter followers

In addition to creating the portal and helping with product design strategy for the hardware interface, we developed the marketing campaign and materials, winning the work away from Draft FCB. You can learn more about that, here.