DD.com | 2007

DD.com | 2007

The homepage evolved over time: this was the second iteration, replacing the holiday-themed Rachael Ray homepage after December 25.


This was the homepage layout for Oven-Toasted sandwiches, the campaign that introduced the Next Generation Sandwich Station to DD stores across the country. Note the awesome dragon lighting the sandwich on fire.

An updated homepage, this time for summer -- it introduced DD Smart (Better For You), and featured Rachael Ray video that we shot in NYC.

Flash forward a year, and we start to see some of the limitations of this homepage vis a vis the client's interest in continuing to pay to maintain something that was never designed to be maintained on a per-window basis.

  • Credits: ACD: Max Fresen, Flash: Max Fresen, Andrew Gambino, Michael Creati