Verndale
Transforming a build shop into an agency.
2024
Chief Experience Officer
BRANDthrō
Business intelligence focused on emotional responses to conceptual or linguistic triggers.
2020
Chief Experience Officer
PROXI AI
A neurotech startup that reads your mind.
2020
Chief Experience Officer
ATTENTION GLOBAL
Reinventing the world's first social agency with AI-enabled audience targeting, measurement and delivery.
2018
Chief Creative Officer
Deadpool LLM
LLM-driven experience supporting the Deadpool 2 theatrical release.
2018
Client: 20th Century Fox
Agency: BORN AI
BORN AI
The world's first AI agency, part of MDC Holdings.
2016
Co-Founder, Chief Experience Officer
DD.com Redesign (3 of 3)
Time to make the website. Again.
2016
Client: Dunkin' Donuts
Agency: Digitas
BR App
Mobile app with order-ahead, loyalty and iCal integrations.
2016
Client: Baskin Robbins
Agency: Digitas
BoA Arts & Culture
Website promoting little-known benefits for BoA debit card holders, such as free access to museums.
2016
Client: Bank of America
Agency: Digitas
Lenovo Flex 3 Interactive Demo
In-store, self-guided, hands-on product demo.
2016
Client: Lenovo
Agency: Digitas
Careers at Merrill Lynch
Interactive microsite matching people and their passions with careers at Merrill Lynch.
2016
Client: Bank of America / Merrill Lynch
Agency: Digitas
Goodyear Corporate Site
Refactoring an old-school corporate website with a modern, responsive design paradigm.
2016
Client: Goodyear
Agency: Digitas
Veritas Genetics
Mobile app for the world's first $999 Whole Genome analysis.
2016
Client: Veritas Genetics
Agency: Digitas
DD On-the-Go Ordering
Mobile order-ahead app with loyalty integration.
2016
Client: Dunkin' Donuts
Agency: Digitas
Goodyear Omnichannel CX
Brand-, product- and service design—reinventing the customer journey.
2016
Client: Goodyear
Agency: Digitas
Merrill Edge for Small Business
Interactive experience promoting Merrill Lynch's small business platform.
2016
Client: Bank of America / Merrill Lynch
Agency: Digitas
Goodyear D2C Digital Transformation
Building a D2C powerhouse out of a legacy brand.
2015
Client: Goodyear
Agency: Digitas
BoA Online Spending Tools
Web and mobile tools designed to help you save money. Part of our "Better Money Habits" program.
2015
Client: Bank of America
Agency: Digitas
Digitas
Head of Experience Design, Boston + Detroit.
2015
SVP/ECD Digital Products & Services,
Startup Institute
Brand identity, marketing and growth strategy.
2014
Chief Marketing Officer
Woo
App design, data visualization.
2015
Client: Woo
Freelance
/+
Brand identity for Adweek's Media Agency of the Year (2017-2018).
2014
Client: Assembly Media
Freelance
TechStars Boston 2014
2014
Mentor-in-Residence
Food for Sleep
Brand identity and GTM strategy for a food-science startup.
2013
Client: Food for Sleep
Freelance
RCCL Pre-Cruise Experience
Product- and service- design, marketing strategy and collateral, interactive on-board installations.
2013
Client: Royal Caribbean
Agency: Isobar
MyStoria
Digital transformation and in-classroom experience.
2013
Client: Scholastic
Agency: Isobar
LEGO Star Wars
Winning the LEGO Digital AoR account.
2013
Client: LEGO
Agency: Isobar
OTT Video Streaming App
Comedy Central's first OTT content app.
2013
Client: Comedy Central
Agency: Isobar
HK.com
Bringing a luxury audio brand to life online.
2012
Client: Harmon/Kardan
Agency: Isobar
adidas miCoach Elite
Next-gen wearable tech for professional sports teams.
2012
Client: adidas
Agency: Isobar
D-Rose #TheReturn
Groundbreaking social activation for the D-Rose 3 sneaker.
2012
Client: adidas
Agency: Isobar
MotoACTV Activation
Campaign to promote MotoACTV wearable tech for runners.
2012
Client: Motorola
Agency: Isobar
Show Your Country
Social activation for Tim McGraw's signature series headphones.
2012
Client: JBL
Agency: Isobar
Olympic Genome Project
Award-winning Facebook experience linking individuals to Olympians.
2011
Client: Samsung
Agency: Isobar
OLA / Performance Marketing
An absolutely ridiculous number of banners as the GM Digital AoR.
2011
Client: GM
Agency: Isobar
miCoach 5.x
The original Nike+.
2011
Client: adidas
Agency: Isobar
Social Bubbler
Interactive installation in the lobby of Coca-Cola Global HQ.
2011
Client: Coca-Cola
Agency: Isobar
DIY Touchtable
Touchable made out of spare parts in our basement.
2012
Client: Reebok
Agency: Digitas
Disney Destinations Online
Modernizing Disney Destination's content strategy.
2011
Client: Disney
Agency: Isobar
JBL.com
Reimagining an icon brand's digital presence.
2011
Client: JBL
Agency: Isobar
MotoACTV Device + Portal
Designed and launched wearable tech and services for runners.
2011
Client: Motorola
Agency: Isobar
Isobar
2025
DD.com Redesign (2 of 3)
Modernizing Dunkin's content strategy.
2011
Client: Dunkin' Donuts
Agency: Studiocom (VML)
DD Omnichannel Strategy
A poster-format visualization of Studiocom's omnichannel strategy for Dunkin' Donuts.
2010
Client: Dunkin' Donuts
Agency: Studiocom (VML)
Twinter Games
Using Twitter to run contests for free.
2010
Client: Dunkin' Donuts
Agency: Studiocom (VML)
NHL Gamecenter Live
Designed and launched the NHL's first OTT webapp.
2010
Client: National Hockey League
Agency: Studiocom (VML)
YeDDi
Selling iced coffee in the winter.
2010
Client: Dunkin' Donuts
Agency: Studiocom (VML)
City Sports
Rebooting a popular regional retailer.
2010
Client: City Sports
Freelance
Maurice.
Weird interactive animation microsite.
2009
Client: Dunkin' Donuts
Agency: Studiocom (VML)
Fall Flavors
Interactive Flash banners promoting pumpkin flavors.
2009
Client: Dunkin' Donuts
Agency: Studiocom (VML)
Facebook Fan of the Week
We broke Facebook.
2009
Client: Dunkin' Donuts
Agency: Studiocom (VML) | Gold (Hatch Awards)
Keep It Coolatta
Summer promotion for popular frozen beverage.
2009
Client: Dunkin' Donuts
Agency: Studiocom (VML)
Dunkin' Run
The first-ever on-the-go ordering app.
2009
Client: Dunkin' Donuts
Agency: Studiocom (VML)
@DunkinDonuts
Launch and management of the Dunkin' Twitter account.
2009
Client: Dunkin' Donuts
Agency: Studiocom (VML)
Create Dunkin's Next Donut
Popular interactive donut-builder experience and contest.
2009
Client: Dunkin' Donuts
Agency: Studiocom (VML)
Dunkin' Beat Starbucks
Microsite and NFTs to commemorate Dunkin' coffee rating higher than Starbucks in a blind taste-test.
2008
Client: Dunkin' Donuts
Agency: Studiocom (VML)
Dunkin' Deal
Invention and promotion of Dunkin's "dollar menu."
2008
Client: Dunkin' Donuts
Agency: Studiocom (VML)
KangaROOS.com
Highly animated website relaunching an iconic brand.
2008
Client: KangaROOS
Agency: Studiocom (VML)
Bases Loaded
Code-on-cup sweepstakes, game and NFTs.
2008
Client: Dunkin' Donuts
Agency: Studiocom (VML)
DD Perks
Invention, roll-out and management of Dunkin's famous loyalty program.
2008
Client: Dunkin' Donuts
Agency: Studiocom (VML)
DD.com Redesign (1 of 3)
Accidental redesign of an iconic brand's website.
2007
Client: Dunkin' Donuts
Agency: Studiocom (VML)
Rip Things In Half
Innovative Flash game supporting energy drink launch.
2007
Client: Dunkin' Donuts
Agency: Studiocom (VML)
OGX
2006
Client: OGX
A History of Carnegie Hall
A maze chase game and interactive animated short.
2004
Client: Carnegie Hall
Agency: Fablevision
Miter Saw Interactive Demo
Innovative, interactive power tool demo.
2003
Client: Bosch
Freelance
Rock Hopper & Other Math Games
Interactive games mimicking classic hands-on, grade-school math learning tools.
2003
Client: Houghton-Mifflin
Agency: Fablevision
SoBe Chocolate
Flash site, featuring original music and animations.
2002
Client: SoBe
Agency: Digital Bungalow
Bose.com
Website redesign with media strategy and landing pages.
2001
Client: Bose
Lost Work
1998
Clients: Geffen Records, Elektra Records, TimeWarner, PriceWaterhouseCoopers, Coldwell Banker, Kiss My Face, et al.