DOOMED
Copy, illustrations and layout for an original TTRPG, based on the 2d20 system.
2024
Verndale
Transforming a build shop into an agency.
2024
Chief Experience Officer
Hound: AotA Supplement
A setting supplement for the Age of the Autarch TTRPG.
2023
BRANDthrō
Business intelligence focused on emotional responses to conceptual or linguistic triggers.
2020
Chief Experience Officer
PROXI AI
A neurotech startup that reads your mind.
2020
Chief Experience Officer
Age of the Autarch
Corebook for an original TTRPG based on the 2d20 system.
2020
ATTENTION GLOBAL
Acquiring and reinventing the world's first social agency with AI-enabled audience targeting, measurement and delivery.
2018
Chief Creative Officer
Deadpool LLM
LLM-driven experience supporting the Deadpool 2 theatrical release.
2018
Client: 20th Century Fox
Agency: BORN AI
BORN AI
The world's first AI agency, part of MDC (Stagwell).
2016
Co-Founder, Chief Experience Officer
DD.com Redesign (3 of 3)
Time to make the website. Again.
2016
Client: Dunkin' Donuts
Agency: Digitas
BR App
Mobile app with order-ahead, loyalty and iCal integrations.
2016
Client: Baskin Robbins
Agency: Digitas
BoA Arts & Culture
Website promoting little-known benefits for BoA debit card holders, such as free access to museums.
2016
Client: Bank of America
Agency: Digitas
Lenovo Flex 3 Interactive Demo
In-store, self-guided, hands-on product demo.
2016
Client: Lenovo
Agency: Digitas
Careers at Merrill Lynch
Interactive microsite matching people and their passions with careers at Merrill Lynch.
2016
Client: Bank of America / Merrill Lynch
Agency: Digitas
Goodyear Corporate Site
Refactoring an old-school corporate website with a modern, responsive design paradigm.
2016
Client: Goodyear
Agency: Digitas
Veritas Genetics
Mobile app for the world's first $999 Whole Genome analysis.
2016
Client: Veritas Genetics
Agency: Digitas
DD On-the-Go Ordering
Mobile order-ahead app with loyalty integration.
2016
Client: Dunkin' Donuts
Agency: Digitas
Goodyear Omnichannel CX
Brand-, product- and service design—reinventing the customer journey.
2016
Client: Goodyear
Agency: Digitas
Merrill Edge for Small Business
Interactive experience promoting Merrill Lynch's small business platform.
2016
Client: Bank of America / Merrill Lynch
Agency: Digitas
Goodyear D2C Digital Transformation
Building a D2C powerhouse out of a legacy brand.
2015
Client: Goodyear
Agency: Digitas
BoA Online Spending Tools
Web and mobile tools designed to help you save money. Part of our "Better Money Habits" program.
2015
Client: Bank of America
Agency: Digitas
Digitas
Head of Experience Design, Boston + Detroit.
2015
SVP/ECD Digital Products & Services,
Startup Institute
Brand identity, marketing and growth strategy.
2014
Chief Marketing Officer
Woo
App design, data visualization.
2015
Client: Woo
Freelance
/+
Brand identity for Adweek's Media Agency of the Year (2017-2018).
2014
Client: Assembly Media
Freelance
TechStars Boston 2014
2014
Mentor-in-Residence
Food for Sleep
Brand identity and GTM strategy for a food-science startup.
2013
Client: Food for Sleep
Freelance
RCCL Pre-Cruise Experience
Product- and service- design, marketing strategy and collateral, interactive on-board installations.
2013
Client: Royal Caribbean
Agency: Isobar
MyStoria
Digital transformation and in-classroom experience.
2013
Client: Scholastic
Agency: Isobar
LEGO Star Wars
Winning the LEGO Digital AoR account.
2013
Client: LEGO
Agency: Isobar
OTT Video Streaming App
Comedy Central's first OTT content app.
2013
Client: Comedy Central
Agency: Isobar
HK.com
Bringing a luxury audio brand to life online.
2012
Client: Harmon/Kardan
Agency: Isobar
adidas miCoach Elite
Next-gen wearable tech for professional sports teams.
2012
Client: adidas
Agency: Isobar
D-Rose #TheReturn
Groundbreaking social activation for the D-Rose 3 sneaker.
2012
Client: adidas
Agency: Isobar
MotoACTV Activation
Campaign to promote MotoACTV wearable tech for runners.
2012
Client: Motorola
Agency: Isobar
Show Your Country
Social activation for Tim McGraw's signature series headphones.
2012
Client: JBL
Agency: Isobar
Olympic Genome Project
Award-winning Facebook experience linking individuals to Olympians.
2011
Client: Samsung
Agency: Isobar
OLA / Performance Marketing
An absolutely ridiculous number of banners as the GM Digital AoR.
2011
Client: GM
Agency: Isobar
miCoach 5.x
The original Nike+.
2011
Client: adidas
Agency: Isobar
Social Bubbler
Interactive installation in the lobby of Coca-Cola Global HQ.
2011
Client: Coca-Cola
Agency: Isobar
DIY Touchtable
Touchable made out of spare parts in our basement.
2012
Client: Reebok
Agency: Isobar
Disney Destinations Online
Modernizing Disney Destination's content strategy.
2011
Client: Disney
Agency: Isobar
JBL.com
Reimagining an icon brand's digital presence.
2011
Client: JBL
Agency: Isobar
MotoACTV Device + Portal
Designed and launched wearable tech and services for runners.
2011
Client: Motorola
Agency: Isobar
Isobar
2025
DD.com Redesign (2 of 3)
Modernizing Dunkin's content strategy.
2011
Client: Dunkin' Donuts
Agency: Studiocom (VML)
DD Omnichannel Strategy
A poster-format visualization of Studiocom's omnichannel strategy for Dunkin' Donuts.
2010
Client: Dunkin' Donuts
Agency: Studiocom (VML)
Twinter Games
Using Twitter to run contests for free.
2010
Client: Dunkin' Donuts
Agency: Studiocom (VML)
NHL Gamecenter Live
Designed and launched the NHL's first OTT webapp.
2010
Client: National Hockey League
Agency: Studiocom (VML)
YeDDi
Selling iced coffee in the winter.
2010
Client: Dunkin' Donuts
Agency: Studiocom (VML)
City Sports
Rebooting a popular regional retailer.
2010
Client: City Sports
Freelance
Maurice.
Weird interactive animation microsite.
2009
Client: Dunkin' Donuts
Agency: Studiocom (VML)
Fall Flavors
Interactive Flash banners promoting pumpkin flavors.
2009
Client: Dunkin' Donuts
Agency: Studiocom (VML)
Facebook Fan of the Week
We broke Facebook.
2009
Client: Dunkin' Donuts
Agency: Studiocom (VML) | Gold (Hatch Awards)
Keep It Coolatta
Summer promotion for popular frozen beverage.
2009
Client: Dunkin' Donuts
Agency: Studiocom (VML)
Dunkin' Run
The first-ever on-the-go ordering app.
2009
Client: Dunkin' Donuts
Agency: Studiocom (VML)
@DunkinDonuts
Launch and management of the Dunkin' Twitter account.
2009
Client: Dunkin' Donuts
Agency: Studiocom (VML)
Create Dunkin's Next Donut
Popular interactive donut-builder experience and contest.
2009
Client: Dunkin' Donuts
Agency: Studiocom (VML)
Dunkin' Beat Starbucks
Microsite and NFTs to commemorate Dunkin' coffee rating higher than Starbucks in a blind taste-test.
2008
Client: Dunkin' Donuts
Agency: Studiocom (VML)
Dunkin' Deal
Invention and promotion of Dunkin's "dollar menu."
2008
Client: Dunkin' Donuts
Agency: Studiocom (VML)
KangaROOS.com
Highly animated website relaunching an iconic brand.
2008
Client: KangaROOS
Agency: Studiocom (VML)
Bases Loaded
Code-on-cup sweepstakes, game and NFTs.
2008
Client: Dunkin' Donuts
Agency: Studiocom (VML)
DD Perks
Invention, roll-out and management of Dunkin's famous loyalty program.
2008
Client: Dunkin' Donuts
Agency: Studiocom (VML)
DD.com Redesign (1 of 3)
Accidental redesign of an iconic brand's website.
2007
Client: Dunkin' Donuts
Agency: Studiocom (VML)
Rip Things In Half
Innovative Flash game supporting energy drink launch.
2007
Client: Dunkin' Donuts
Agency: Studiocom (VML)
OGX
2006
Client: OGX
A History of Carnegie Hall
A maze chase game and interactive animated short.
2004
Client: Carnegie Hall
Agency: Fablevision
Miter Saw Interactive Demo
Innovative, interactive power tool demo.
2003
Client: Bosch
Freelance
Rock Hopper & Other Math Games
Interactive games mimicking classic hands-on, grade-school math learning tools.
2003
Client: Houghton-Mifflin
Agency: Fablevision
SoBe Chocolate
Flash site, featuring original music and animations.
2002
Client: SoBe
Agency: Digital Bungalow
Bose.com
Website redesign with media strategy and landing pages.
2001
Client: Bose
Lost Work
1998
Clients: Geffen Records, Elektra Records, TimeWarner, PriceWaterhouseCoopers, Coldwell Banker, Kiss My Face, et al.